For decades, Sanrio has encouraged people to express themselves through iconic characters. “Hello Kitty is a global cultural phenomenon with fans spanning four generations. The pack encourages self-expression using the Home Designer tool so kids can create, play and explore new environments with Hello Kitty and Friends. Today, Hello Kitty is introduced into the vibrant community of the Toca Life World game, with the launch of a furniture pack for the Home Designer creator tool, which features home decoration items from Hello Kitty, KuromiTM, Badtz-maruTM, GudetamaTM and My MelodyTM.

(STOCKHOLM, SWEDEN – December 14, 2021) - Toca Boca, an award-winning Swedish game development studio that makes digital games from the kid’s perspective, welcomes global lifestyle brand Sanrio and its Hello Kitty and Friends franchise into their digital playground. The global lifestyle brand, Sanrio, has partnered with the leading digital games studio, Toca Boca, to enhance the iconic and world-famous character Hello Kitty’s presence online

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